Southwest Educational Development Laboratory
To Market or Not to Market?: A Word from the Director
Grantees Implement Marketing Concepts
by Lesley M. Hudson, M.A., Co-Director, Georgia Regional SCI Care System, Shepherd Center, Atlanta, Georgia, and MSCIS Dissemination Committee Chair
The 1995-2000 cycle of the Model SCI System Program soon comes to an end, and the 2000-2005 cycle will be gearing up. Project Directors of the 18 funded sites meet biannually in Washington to touch base with NIDRR staff, get updates on new agency initiatives, and make system decisions on important issues. Since the goal of the system is to replicate the core requirements of the model care delivery system in each location, it is imperative that the directors of the projects stay in close touch with each other.
One of the committees working within this directors group is the Dissemination Committee. Chaired by Lesley M. Hudson, M.A., the committee is charged with monitoring all current dissemination efforts for the system, and for creating new and innovative ways to get the word out to the field. In an age of burgeoning technological advancements, the committee has embraced several opportunities to extend the reach of the system worldwide.
Here are several of the ongoing efforts in dissemination that are currently in place, or will be online before the end of this calendar year:
The current thinking among the group is that the MSCIS Web site will be a good resource for patients. The principal collaboration among the Model SCI System participants is the compendium of educational resources that is compiled at TIRR, and much of that is geared toward patient and family education.
For the Model SCI System, sharing the information that has been amassed since its inception in 1971 to improve the knowledge in the field is a key goal. In the next cycle, the dissemination efforts listed here are expected to be expanded, and additional formats will be brought online in the effort to provide the current, most comprehensive research and clinical experience available to the practitioners who treat individuals with spinal cord injury.
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